INC Innovation Benchmarking – Stay Ahead in the Innovation Race
The race is on. Do you know where you stand?
In dynamic markets and increasingly unfamiliar territory, the ability to innovate determines competitiveness. However, innovation is not a given, and the factors behind its success are rarely obvious.
Many organisations face the same questions:
• What really sets highly innovative companies apart?
• What capabilities do we currently possess?
• Where do our strengths lie, and where is there a specific need for development?
The INC Innovation Benchmarking provides clarity. Objective. Comparable. Action-oriented.
Improving innovation profile clarity. Strengthening innovation capability.
INC Innovation Benchmarking combines structured, data‑driven benchmarking with systematic comparison and learning from a curated set of best‑practice organizations to implement targeted improvements.
Your advantage for winning the race
• External validation and objective benchmarking against best-practice companies
• Insights into strengths, challenges, and improvement potential
• Structured analysis, KPIs, and monitoring of innovation performance
• Hands-on learning through best-practice company visits
• Visibility, exchange, and motivation for continuous improvement
Where does your organisation stand in the race for innovation?
Choose your track
Start your innovation journey with the right track.
Positioning-Track
Gain clarity on your innovation profile through a structured and data‑driven baseline of your organization’s innovation capability.
It assesses strengths and weaknesses, benchmarks your position against best‑practice companies, and identifies key improvement priorities.
Participants receive a compact positioning two‑pager as a solid basis for decision‑making – optionally complemented by recognition as a Successful Practice.
Insight-Track
The Inside Track enables targeted learning through direct access to a curated set of best‑practice organizations.
Participants gain deep insights into leading technology and innovation practices and develop a clear understanding of how innovation capability is built in practice.
The focus is on concrete impulses that address real organizational challenges and support the targeted strengthening of innovation capability.
Can't decide? Let's connect
Procedure
The process begins with a kick-off meeting and the definition of objectives, followed by a survey and an interim evaluation to select the top three entries. This is followed by company visits, the award ceremony at the Technology and Innovation Summit, and a final debriefing.
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Your Project Team
Andreas Penzel
Andreas Penzel is Executive Director of New Business Innovation and has more than 20 years of experience in digitalization and innovation. His focus is on developing new business models and successfully implementing transformation and AI initiatives that deliver clear business value.
He supports companies from strategy through implementation: from identifying relevant use cases and building AI and innovation portfolios to scaling these initiatives within the organization. In doing so, he combines technological expertise with a clear vision for sustainable value creation.
Andreas Penzel advocates a practical approach to innovation that centers on the interaction between people and technology.
Andreas Penzel
Linda Henkel
