Innovation Excellence

In partnership with NETZSCH, we successfully developed LabV, a joint venture and pioneering lab data platform, with the first recurring revenue (ARR) business model for NETZSCH. Our strategic efforts in building this venture included:

• Market Research & Strategy: Conducting market analysis to identify key opportunities, customers, and cooperation partners.
• Venture Conceptualization: Collaborating with NETZSCH to conceptualize and design the LabV platform, ensuring it meets the needs of modern testing laboratories.
• Technology Integration: Implementing cutting-edge digital data acquisition and real-time analysis technologies to enhance the platform’s capabilities.
• Product Development & Testing: Overseeing the development process, including testing phases to ensure the platform's efficiency and reliability.
• Go-to-Market Planning: Creating detailed roadmaps and strategic plans for the successful market launch and adoption of LabV.
• Sales & Customer Acquisition: Developing and executing effective sales strategies, generating leads, acquiring pilot customers and transforming them into ARR contracts to ensure sustained growth.

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Learn more about LabV

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Core question:

What is the current and future product and service innovation portfolio and which developments are necessary to identify growth areas inside the company?

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Tasks:

• Target Group oriented Value Proposition Approach
• Understand customers pains and needs (validation through objective interviews)
• Define Innovation Areas for further product and service developments

Core question:

What is the current and future product and service innovation portfolio and which developments are necessary to identify growth areas inside the company?

• Deep insights into customer segments
• Systematic strategic approach
• Fit between Strategy, Market and Customer
• Clear Innovation Areas as a Guideline