Benchmarking Circle ‒ Navigating the Innovation Race

The Race is On. Do you know where you stand?
In dynamic markets and increasingly uncharted territory, the ability to innovate determines competitiveness. But innovation doesn’t happen on its own – and it’s rarely transparent.
Many organizations face the same questions:
• What truly sets highly innovative organizations apart?
• What capabilities do we have today?
• Where do our strengths lie, and where is there a concrete need for development?
Our innovation benchmarking provides clarity. Objective. Comparable. Action-oriented.
Navigating the Innovation Race: Know Where You Stand
Benchmarking provides a clear, structured comparison of innovation performance based on continuous data collection.
An objective comparison with best practices and a comprehensive set of metrics reveal areas of potential and identify concrete starting points for further development.
Curated visits to selected best-practice companies provide direct, first-hand access to the experiences of high-performing organizations.
Your Advantage to Winning the Race
• External validation and honest comparison with best practices
• Transparent KPI analysis and continuous innovation monitoring
• Clearer insights into strengths, weaknesses, and specific areas for improvement
• Practical learning through curated visits to best-practice companies
• Networking, knowledge exchange, and motivation for sustainable development
Positioning Track (You're one of the best)
Navigating the Innovation Landscape
Gain clarity on your position, strengths, and areas for development through benchmarking and a personalized report
Insight Track (Learn from the best)
Exclusive insights into best practices, direct learning from innovation leaders, and practical recommendations for action
More Information
Procedure

The process begins with a kick-off meeting and the definition of objectives, followed by a survey and an interim evaluation to select the top three entries. This is followed by company visits, the award ceremony at the Technology and Innovation Summit, and a final debriefing.
Previous Partners
Your Project Team

Linda Henkel

Linda Henkel

Andreas Penzel
Andreas Penzel is Executive Director of New Business Innovation and has more than 20 years of experience in digitalization and innovation. His focus is on developing new business models and successfully implementing transformation and AI initiatives that deliver clear business value.
He supports companies from strategy through implementation: from identifying relevant use cases and building AI and innovation portfolios to scaling these initiatives within the organization. In doing so, he combines technological expertise with a clear vision for sustainable value creation.
Andreas Penzel advocates a practical approach to innovation that centers on the interaction between people and technology.


